Welcome to Atrad Audio.<\/p>\n
We have been designing and building Tube (Valve) amplifiers for hifi since 2016. Currently our line-up consists of an Integrated amp, a full-featured preamp, and a large power amp.<\/p>\n
Our amplifiers are designed to take full advantage of the unique aesthetic of tubes: we design them to be front and centre, exposed and visible. The soft glow in the dark adds a special dimension to enjoying music, whether from vinyl or digital sources.<\/p>\n
We’re based in Porirua, just north of Wellington, New Zealand.<\/p>\n
We supply amplifiers domestically only: we do not export.<\/strong><\/p>\n About the name<\/strong><\/p>\n These traditional, legacy technologies all have something in common: they were Analogue technologies. Hence the name: ATRAD, or Analogue TRADitional.<\/p>\n ATR also happen to be our founder’s initials.<\/p>\n About our prices<\/strong><\/p>\n Our prices are all in New Zealand Dollars ($NZ)<\/p>\n For ref, $1NZ is around USD 0.50 \/ GBP 0.50 \/ EUR 0.55<\/p>\n About the purchase process<\/strong><\/p>\n If you are local to the Wellington area, you can call in for a demo. We have a variety of amplifier\/speaker combos you can try. Bring your CDs or vinyl if you like. We have Tidal, Idagio, and unintentionally YouTube Music as well.<\/p>\n Speakers you can listen to here: KEF C95, Wharfedale Linton Heritage 85, Wharfedale Diamond 9.5, Wharfedale Diamond 9.1<\/p>\n Our promise: There is no pushy sales follow-up every two days after you visit. We will leave you alone and wait for you to come back to us.<\/p>\n \u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Welcome to Atrad Audio. We have been designing and building Tube (Valve) amplifiers for hifi since 2016. Currently our line-up consists of an Integrated amp, a full-featured preamp, and a large power amp. Our amplifiers are designed to take full advantage of the unique aesthetic of tubes: we design them to be front and centre, … Continue reading About<\/span>